{"id":273,"date":"2026-04-27T13:15:09","date_gmt":"2026-04-27T11:15:09","guid":{"rendered":"https:\/\/www.dnakcycling.es\/who-we-are\/"},"modified":"2026-05-22T11:39:20","modified_gmt":"2026-05-22T09:39:20","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.dnakcycling.es\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.6&#8243; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;DNAK Cycling&#8221; subhead=&#8221;Innovation born from nonconformity.&#8221; text_orientation=&#8221;center&#8221; header_fullscreen=&#8221;on&#8221; header_scroll_down=&#8221;on&#8221; scroll_down_icon=&#8221;%%1%%&#8221; scroll_down_icon_color=&#8221;gcid-secondary-color&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.5)&#8221; title_font_color=&#8221;#ffffff&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Nunito||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#263954&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||5px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Innovating in indoor cycling since 2021<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-secondary-color&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.6&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Text Area&#8221; _builder_version=&#8221;4.27.6&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||35px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>DNAK Cycling is a technology startup born in 2021 in the Basque Country, an environment with a deep-rooted cycling culture and a strong industrial DNA. We were born with a clear objective: to break the barriers of traditional indoor cycling.<\/p>\n<p>Frustrated by the rigidity of conventional rollers, we set out to design a simulation system that respected the cyclist&#8217;s natural biomechanics. After years of development, precision engineering, and rigorous testing, we have created a unique (patent pending) balancing technology that completely transforms the indoor training experience. We are engineers, we are developers, and above all, we are cyclists who design for cyclists.<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||35px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Welcome to the heart of DNAK Cycling, where a dedicated team of cycling enthusiasts is transforming the indoor cycling landscape. Passionate about both innovation and pedaling, our diverse group shares a love for cycling that fuels our commitment to revolutionizing your indoor riding experience. <\/p>\n<p>DNAK Cycling was founded in 2021, after 5 years of searching for a new concept capable of changing the way we perceive cycling and indoor training. Since then, we have been committed to bringing to market what we believe will be the future of indoor training, where immersion and sensations take the lead. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.dnakcycling.es\/wp-content\/uploads\/2026\/05\/Equipo.jpg&#8221; alt=&#8221;Team&#8221; title_text=&#8221;Team&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us Section 01&#8243; _builder_version=&#8221;4.27.6&#8243; custom_padding=&#8221;0px||0px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; background_color=&#8221;#f7f7f7&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; admin_label=&#8221;About Us Area&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.27.6&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#353740&#8243; custom_padding=&#8221;7%|10%|7%|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Nunito||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Nunito|300||on|||||&#8221; header_3_text_color=&#8221;gcid-secondary-color&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||5px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h2>Aitor Diaz<\/h2>\n<h3>FOUNDER AND CHIEF EXECUTIVE OFFICER<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#ffffff&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||35px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]Industrial Engineer, with a profound passion for cycling and a relentless pursuit of innovation, Aitor leads our team in redefining the world of indoor cycling. His dedication to revolutionizing the way we ride indoors inspires every aspect of our products, pushing boundaries and shaping the future of indoor cycling simulators.[\/et_pb_text][et_pb_icon font_icon=&#8221;&#xf0e0;||fa||900&#8243; icon_color=&#8221;gcid-secondary-color&#8221; icon_width=&#8221;30px&#8221; url=&#8221;mailto:adiaz@dnakcycling.com&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; background_color=&#8221;#f7f7f7&#8243; custom_padding=&#8221;7%|10%|7%|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Nunito||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Nunito|300||on|||||&#8221; header_3_text_color=&#8221;gcid-secondary-color&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||5px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22header_3_text_color%22%93}&#8221;]<\/p>\n<h2>Jon Alonso<\/h2>\n<h3>CHIEF TECHNOLOGY OFFICER<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-secondary-color&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.6&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||35px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]Electronic Engineer, with an unyielding passion for both cycling and technology, Jon leads our tech team in crafting the innovative features that bring realism and dynamism to every indoor training session. His expertise and dedication drive the technical prowess that defines our products, ensuring an unparalleled indoor cycling experience.[\/et_pb_text][et_pb_icon font_icon=&#8221;&#xf0e0;||fa||900&#8243; icon_color=&#8221;gcid-secondary-color&#8221; icon_width=&#8221;30px&#8221; url=&#8221;mailto:jalonso@dnakcycling.com&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovating in indoor cycling since 2021DNAK Cycling is a technology startup born in 2021 in the Basque Country, an environment with a deep-rooted cycling culture and a strong industrial DNA. We were born with a clear objective: to break the barriers of traditional indoor cycling. 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